What is the perfect amount?

Do you ever get the impression that we have gone as far as we can go in many respects?

  • We have overproduced digital phone apps.
  • We have too many ways to make a (real) phone call and only prisoners seem to make them.
  • We have too many poverty-stricken people in the world with no economic purpose.
  • We have too many academics and too many academic bureaucrats.
  • We have overproduced music so much that the most popular kinds have no melody.
  • We have so much (video) entertainment on our phones that there is no time to read and reflect. (Do people read books on subjects other than food?)
  • There seem to be a ton of people headed off to do jobs that aren’t that necessary? (like SEO managers) Aren’t there way too many car and truck drivers?
  • Didn’t social media advertising become saturated about 5 years ago? Do we really need to spend more $ on Google ads? What is the ROI?

It seems like years ago we really needed more reliable cars and better-sounding stereos – right away. We needed cheaper clothes, more reliable cars with better gas mileage, and more media options. We needed more than (plain) penicillin. We needed to get to the moon! (Do we really need to get to Mars?)

When we asked for new stuff, it usually came below par – we could see obvious areas for improvement. That meant more work for designers and manufacturers. Apple seems to have no clue how to make their phones better – and neither do I. If someone asked me for a features wish list in Excel in 1998 I’d have some ideas. I don’t know what would be on the list now.

Am I saturated in the world of consumer goods? Apparently – I never go into Best Buy … do I need a bigger TV?  My laptop is 3 years old and if I replaced it, the new one would look just like it. Do you enviously study the latest iPhone features? My Christmas list consists of replacement clothing items.

It’s not just that I’m old, though that’s a big part of it. My 20-year old children have terrible wish lists too. It leaves them saving for housing, transport, food, and vacation – the normal big four from history. (Borrrring)

Wasn’t it so much more exciting when there were other new things coming up all the time that seemed both necessary, and stimulating? We needed to get those people on the subway to work – there was a lot to be done.

Not anymore.

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