Everyone is asking how we got here. Is America more stupid or corrupt than it was ten or twenty years ago? We thought we had a country that was progressing, intellectually. After all, the internet delivered the widespread availability of information which can and should crush superstition and absurd conspiracy theories. Why have we gone the other way?
A new medium started out in the 90’s – conservative talk radio. Its primary message had to be – “Don’t believe or listen to TV news, we’ll tell you what’s really going on.” Then they offered content loaded with entertaining what-you-want-to hear half-truths and fiction. They were successful beyond their wildest dreams. Even when Rush was discovered to be a hypocritical drug addict and Michael Savage made unconscionable statements about gay men, their audience returned every day because the shows were entertaining. Flaws and errors all became forgivable. There is only one thing that is never acceptable – dullness. That’s why Trump has been invincible.
The audience is primarily male and old so these entertainers fed them a healthy dose of racist and homophobic diatribes. Denouncing Washington came next because people find it hard to connect what happens there with their day-to-day lives. Politicians are easy pickings. It turned out that radio hosts’ success changed a political party and directly contributed to political dysfunction. But the one unexpected outcome was that a politician would embrace their tactics and use them to win the Presidency.
Who would have thought that old tech (AM radio) could defeat new tech (the internet)?
The question at hand has become – how do you ruin the ratings of Rush Limbaugh or Alex Jones? Trump’s stupidity will continue to be interesting and it will get ratings. His sexist rants and ill-informed opinions are all forgivable by his followers as long as he is provocative and on their side, repeating well-known tropes about evil politicians, dysfunctional government, immigrant criminals and the lying media who fact check him.
This works for AM radio and it has worked so far for Trump but now that he is in office he becomes part of the problem. He must deliver huge changes or claim that his ineffectiveness is not his fault. So we move into phase 2 – the blame game. It would be better for him if no health care bill were passed so he could denounce both parties as losers who can’t get anything done. If a tax bill stalls because it would create a $2 trillion budget deficit then he can say he tried and then move on. His followers won’t blame an entertainer for getting nothing done in evil Washington DC.
The Dems must fight fire with fire. They must out-entertain the crazy right. A great speaker, joke teller or provocateur must appear who can play their game but with facts. Policy wonks need not apply unless they can deliver scathing satire. Their first job is to offer biting mockery. The opponent is a buffoon and if you can’t expose him as such (especially) to his own rabid base then the Democratic party can’t use you. You must entertain the mob like a good episode of The Kardashians.
Go hard and Go left.
The candidate must then offer some policy bait to the working poor (and even white) population in the middle of the country. (Start with trade.) Trump is failing to deliver on every populist policy he promised so the Dems have lots to steal from.
Mockery and (policy) theft – sounds like a job for Stuart Smalley: